June 10, 2011
2011 Standard Life's Big Search raises $260,000 for Big Brothers Big Sisters
Montréal, June 10, 2011 – This year's edition of Standard Life's Big Search helped raise $260,000 to date in 2011 for Big Brothers Big Sisters of Canada. This is made possible through the creative fundraising efforts of employees and business partners alike. Year after year, participants help Standard Life contribute to Big Brothers Big Sisters' Canada-wide recruitment campaign for new youth mentors.
Standard Life has been organizing these original scavenger hunts in Montréal and Toronto since 2009. Last year, Standard Life was able to help Big Brothers Big Sisters attract more than 2,700 new applicants, over 500 of which are now new active mentors. Big Brothers Big Sisters has been making a positive difference in the lives of children for nearly 100 years with its mentoring programs, which have proven to help reduce early school dropout, substance abuse and bullying.
"What if every child in Canada finished high school, went to college or university, got a job and gave back to their community?," asks Bruce MacDonald, President and Chief Executive Officer of Big Brothers Big Sisters of Canada. "Like Standard Life, we believe in the value and values of mentoring to strengthen our local communities. Serving as role models, our mentors show by example the importance of giving and giving back, staying in school and having respect for family, peers and community. But unfortunately there are many children that are still waiting for mentors and it's because of the passion and commitment of partners such as Standard Life that we are able to create awareness of the lack of mentors and promote the benefits of youth mentoring.
BIG thanks from Standard Life
Standard Life would like to thank the generous donors and businesses participating in Standard Life's Big Search such as CTV and Mandarin.
About Standard Life
Standard Life plc is a leading long-term savings and investment company headquartered in Edinburgh, Scotland. Standard Life has around 6 million customers worldwide and operates in the United Kingdom, Europe, North America and Asia Pacific, and globally with Standard Life Investments.
In Canada, Standard Life has been doing business for 178 years. Standard Life Financial Inc., which wholly owns The Standard Life Assurance Company of Canada and Standard Life Mutual Funds Ltd., is Standard Life plc's largest operation outside the UK. With about 2,000 employees, it provides long-term savings, investment and insurance solutions to more than 1.4 million Canadians, including group benefit and retirement plan members.
As of March 31, 2011, Standard Life plc had C$309 billion in assets under administration, including C$41 billion in Canada through Standard Life Financial.
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Notes to editors: Photos and videos of Standard Life's Big Search in Toronto (June 8, 2011) and Montréal (June 10, 2011) are available. Click here to access and download the material.
Joseph Iannicelli, President and Chief Executive Officer of Standard Life and Bruce MacDonald, President and Chief Executive Officer of Big Brothers Big Sisters of Canada are accompanied by some of the 225 Standard Life's Big Search participants. This years event helped raise $260,000 to date in 2011 for Big Brothers Big Sisters of Canada.
Contact:
Valérie Lamarre
Senior Advisor, External Communications and Public Affairs
Standard Life
Tel.: 514-499-7999, ext. 8150
valerie.lamarre@standardlife.ca
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