Advertising refers to personal and non-personal communications to the public - printed, spoken, recorded or filmed - however they are disseminated, distributed or displayed, which are designed to further the business interests of the advertiser. This includes office signs and marketing material distributed to clients, as well as web sites, radio, television, newspaper, magazines, billboard advertisements, etc.
The advertisement must be clear, concise, complete and easy to understand. If it includes Standard Life's name, product(s), or logo, it must be approved by Standard Life prior to distribution.
To ensure consistency and compliance with the specific requirements of our regulatory bodies, advisors must first obtain Standard Life's approval on any advertisement that promotes Standard Life and/or one or more of its products, whether directly or indirectly, this includes web sites, office signs and marketing materials. Standard Life reserves the right to prevent an advisor from using its name or logo, if it is deemed that the advertising material is not appropriate.
Please contact the Regional Office nearest you to obtain more information on the approval process.
