Acting with integrity, being a responsible business, playing an important role in the communities where we work… they're all fundamental parts of how we do business. To ensure we continue to operate responsibly, we’ve developed a business strategy that addresses five themes, and also focuses on financial capability.
Listening and responding to customers
We want our customers to be our greatest supporters, so we aim to listen more closely to what they tell us and place them at the heart of our sustainable business strategy.
Operating and growing responsibly
To us, operating and growing our business responsibly means primarily maintaining strong corporate governance, making sure we promote the highest standard of integrity and managing risk effectively.
Developing and engaging our people
To achieve our goals we need to build the strongest team. That means contributing to attract new talent and developing the talented people we already have.
Contributing to our communities
Standard Life is a significant contributor to various Canadian institutions. In all, with the inclusion of employee contributions, over $1.4 million were raised and donated in 2010, benefiting some 65 charitable organizations throughout the country.
Protecting our environment
We believe it is important to take concrete initiatives to minimize our environmental footprint. We reduce our paper use, Control our CO2 emissions and encourage our employees to reduce, recycle and reuse, every day at the office.
Focusing on financial capability
Financial capability is about confidence in dealing with money matters. So we're finding ways to help people get to grips with long-term financial planning, and become more informed and more confident.
